I read an interesting article in Essence recently which stated studies show minorities, specifically African Americans are often targets for unhealthy food ads. Do I believe there is a ring of truth to this study…sure.
I can give you several examples but one I remember specifically growing up in the 80’s in NYC was it seemed like there was a Mickey D’s on every block! It was a special treat for my mom and I to stop by the golden arches after a long day of shopping on Fordham Rd, 3rd Ave or Simpson Street in the boogie down (The Bronx) and order a “number 2”…back then a “number 2” was 2 cheese burgers, fries and a drink for about $3!
However, as I stated it was a treat…I was blessed to have a mom who would make sure that 5-6 nights out of the week my sister and I had a home cooked meal. Moms and dads I believe this is where parenting plays a vital role; being a model for my girls by showing and teaching them how to eat healthy and make smart food choices is imperative even at their young ages of 1 and 3. Your thoughts?
I’m not so sure… Used to be commercials used primarily caucasians. As things got better more and more minorities were cast in commercials. Right now it seems minorities are used in ALL commercials, not just fast food.
Yes, I agree. Minorities are shown in a wider variety of ads and in a much stronger light then years ago. However, I do realize unhealthy food ads are promoted at a higher level during shows geared towards African-American audiences. Thanks for commenting!