It’s true: in this challenging economy, your credit union just pulled out all the stops to locate the perfect Gen Y spokesperson.
The economy is down and jobs are hard to come by, so members may wonder why the credit union has put so much stock right now in hiring an 18-25-year-old for Young & Free SC, South Carolina Federal Credit Union’s web-based effort to connect with that age group. The reason is simple. The credit union recognizes that 18-25-year-olds are the future of its membership.
Our Young & Free spokesperson will lead the charge to grow our membership among youth. People who learn about credit unions in their youth are inclined to stay members throughout their lives. In fact, as Melissa Allison at the Chicago Tribune points out, credit unions have great appeal for young people. It’s simply a matter of them “getting” the credit union difference – and that’s where the spokesperson comes in.
For 18 to 25-year-olds, the Young & Free SC spokesperson is a trusted guide, using social media to educate them how to manage their money and take control of their financial futures.
Congrats to Josh Sutherland for winning the vote. Do us proud.
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